Ingredients that work
Functional, clean, and third-party tested.
FOR A "JUST ONE MORE CHAPTER" KIND OF night
Imbue your waters with functional elixirs that transform everyday moments into something magical.
For the reading ritual
Perfect pours to pair with your TBR pile.
Craft your own potion
Mix and match based on your mood.
Woman-owned & operated
The FMC spirit is strong on our team.
Perfect for your reading ritual
"Go on, ask your question"
Ingredients
What’s your shimmer made of?
Our shimmer is magic! Just kidding, it’s a food-grade mineral powder called Mica. The pearlescent sparkle has no flavor or effects, but it is whimsical. We included it because potions should shimmer, don’t you think?
How much sugar is in your elixirs?
Little to none! The Elixirs of Serenity and Inner Light both have 0 sugar, and the Elixir of Hydration has 2 grams from coconut sugar.
Will I feel the benefits of the elixirs?
That’s our intention, yes. With the Elixir of Hydration, electrolytes will flood your system for a refreshing burst of hydration, and the Elixir of Serenity will promote a calming, floaty feeling without drowsiness. The Elixir of Inner Light is made with ingredients whose benefits build over time. By drinking daily, you’ll feel more uplifted and resilient.*
Where is Velvet Hammer made?
Our elixirs are scientifically formulated and made in the U.S. In addition to having our ingredients third-party tested, we care deeply about quality control and work closely with our partners to ensure every elixir meets our standards.*
How to use
Are these safe to drink every day?
Yes! All of our formulas are designed for daily use. The functional ingredients (vitamins, adaptogens, electrolytes) are at safe, effective doses. As with any supplement, consult your doctor if you're pregnant, nursing, or on medication.
What should I mix these with?
You have all the power! Our elixirs will effortlessly dissolve in any beverage. Add to sparkling water for a festive fizz, to coconut water for extra hydration, teas for a more dynamic layer, or something stronger if you’re feeling it.
About us
Are these photos real?
Of course! Incredible props, on-set magic, and enchantingly talented creative partners brought these images to life. We do not use AI generated photography and proudly partner with real photographers, videographers, illustrators, authors, copywriters, and designers to build the Velvet Hammer world. If you're an artist who wants to collab with us, we'd love to hear from you! hello@drinkvelvethammer.com
Who founded this?
In a word, readers. We’re obsessed with Romantasy and Fantasy, escaping into another realm, and bringing that whimsy to our world. Our founder’s name is Gabby, and you can learn more about our journey to Velvet Hammer on the Our Story page.
What does Velvet Hammer mean?
The name Velvet Hammer comes from a leadership term coined in the 80s. It’s a glorious power with a gentle touch, like long red nails caressing a boardroom table… or a velvet hammer.
Can we work together?
We’d love to. Create content, join us at events, or have us sponsor your event! Email hello@drinkvelvethammer.com to get in touch directly.